Course Objectives

Course Objectives:

Upon successful completion of this course, students will be able to:

1.      Identify consumer demographics and buying trends

2.      Discuss legal problems in the music industry surrounding copyright laws, piracy, public domain access, and contract issues.

3.      Apply the concepts of supply and demand to the music industry.

4.      Apply the concepts of the marketing mix to the music industry.

5.      Outline various careers within the industry.

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